Mercedes-Benz accompanies film launch in cinemas with a campaign
New microsite launched as the focal point of the campaign
Exceptional competition on Facebook with the opportunity to win a trip for four to the Mercedes-Benz Fashion Week New York
The “Sex and the City” style icons Carrie, Samantha, Charlotte and Miranda are back. Beginning on 27 May 2010, the much-anticipated sequel “Sex and the City 2” hits cinemas. And without giving too much away, we can reveal that the four friends have stayed true to their exclusive lifestyle. In addition to the S400 HYBRID, Mr. Big now also drives through the streets of New York in the new star from Mercedes-Benz: the E-Class Cabriolet.
Meanwhile, Samantha drives in the legendary offroader from Mercedes-Benz, the G-Class. And for the first time, the four girlfriends head off together for an exotic trip where they are chauffeured in the comfort of luxurious Maybach saloons. As the exclusive automobile promotional partner of “Sex and the City 2”, Mercedes-Benz is preparing to accompany the film’s launch in cinemas with its own microsite and an exceptional competition on Facebook. Offered as the top prize is a trip for four to New York City, including a visit to Mercedes-Benz Fashion Week New York. “Style, excitement and elegance – these are the very values which the brands Mercedes-Benz and Maybach represent, as does ’Sex and the City’, hence it is logical for us to have a presence with our vehicles in the sequel to this film phenomenon”, according to Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. Read more about MBUSA Launches Sex and the City Microsite …