Daimler announced the receipt of the “Golden Steering Wheel” award presented by Auto Bild and 25 associated European publications. Here’s the official press release and AMG SLS photos in our gallery:
More than a quarter of a million readers took part, and voted the new Mercedes-Benz SLS AMG the world’s best super sports car by a wide margin. Accordingly “Bild am Sonntag”, “Auto Bild” and 25 associated European publications awarded the new Gullwing model the “Golden Steering Wheel” – one of the most important automotive awards in Europe. This coveted award was officially presented to Dr. Dieter Zetsche, Chairman of Daimler AG and CEO of Mercedes-Benz Cars, in Berlin yesterday evening.
Eleven super sports cars competed in the large-scale reader’s vote for the “Golden Steering Wheel” award, which “Bild am Sonntag” and the motoring magazine “Auto Bild” organized on a Europe-wide basis for the first time this year. Almost one third of all votes were cast in favor of the new Mercedes-Benz SLS AMG, which therefore headed the readers’ popularity list in the super sports car category by a wide margin over the runner-up.