AMG Market PR News/Daimler - Affalterbach – The AMG Driving Academy was set up to give keen drivers the opportunity to hone their sporty driving skills under professional guidance and to experience unforgettable events with like-minded enthusiasts. The programme offers a wide selection of events which allow ambitious sports car enthusiasts to improve their car control and further enhance their driving safety. Bernd Schneider, the former DTM, ITC and FIA GT champion and one of the most successful German race-drivers of all time, is a new addition to the team of experienced instructors.

 

The AMG Driving Academy, founded by Mercedes-AMG in 2007, consists of five different programmes: EMOTION, BASIC, ADVANCED, PRO and MASTERS. These provide everything from lifestyle-oriented events and courses which take the participants through their first experience of driving at the limit, all the way to intensive race circuit training with a competitive edge. The level of difficulty is tailored to the participants’ individual requirements. << MORE >>

The All-New Mercedes-Benz GLK asks: Where Do You See Yourself?
Mercedes-Benz Canada launches brand new microsite promoting the 2010 GLK.

AMG Market News/Mercedes-Benz Canada Press Release/Toronto, Ontario, Canada (Feb 6, 2009) – Mercedes-Benz Canada recently launched their latest online initiative in support of the Canadian introduction of the all-new GLK, a mid-size premium SUV. Inspired by the innovative design of the bold new GLK, the microsite blends cutting-edge style with an independent spirit, prompting visitors to answer: “Where Do You See Yourself?”

By interacting with a unique personality profiler, visitors are able to create an image of their own GLK experience, which then remains as the site’s backdrop for the duration of the visit; and is also available as downloadable desktop wallpaper. A rich source of vehicle information, the site offers key technical and product insights essential to prospective buyers.
The site also features an interactive media gallery full of crisp downloadable images and informational videos highlighting the all-new GLK. Mark Forsyth, Manager of Interactive Marketing and CRM at Mercedes-Benz Canada, notes: “A key objective of the site was to provide prospective customers with an emotional connection to the GLK, as well as to celebrate the style and uniqueness that the vehicle clearly possesses. This is one of our hippest and edgiest vehicles to date and we wanted to offer an experience that echoes the values of this demographic.” Visit this must-see microsite at this website: http://www.mercedes-benz.ca/GLK