Mercedes-Benz accompanies film launch in cinemas with a campaign
New microsite launched as the focal point of the campaign
Exceptional competition on Facebook with the opportunity to win a trip for four to the Mercedes-Benz Fashion Week New York

The “Sex and the City” style icons Carrie, Samantha, Charlotte and Miranda are back. Beginning on 27 May 2010, the much-anticipated sequel “Sex and the City 2″ hits cinemas. And without giving too much away, we can reveal that the four friends have stayed true to their exclusive lifestyle. In addition to the S400 HYBRID, Mr. Big now also drives through the streets of New York in the new star from Mercedes-Benz: the E-Class Cabriolet.

Meanwhile, Samantha drives in the legendary offroader from Mercedes-Benz, the G-Class. And for the first time, the four girlfriends head off together for an exotic trip where they are chauffeured in the comfort of luxurious Maybach saloons. As the exclusive automobile promotional partner of “Sex and the City 2”, Mercedes-Benz is preparing to accompany the film’s launch in cinemas with its own microsite and an exceptional competition on Facebook. Offered as the top prize is a trip for four to New York City, including a visit to Mercedes-Benz Fashion Week New York. “Style, excitement and elegance – these are the very values which the brands Mercedes-Benz and Maybach represent, as does ’Sex and the City’, hence it is logical for us to have a presence with our vehicles in the sequel to this film phenomenon”, according to Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. Continue reading » »

MERCEDES-BENZ TO DEBUT NEW ‘PGA PERFORMANCE CENTER’
AT PGA CHAMPIONSHIP

AMG Market News/MBUSA PR – MONTVALE, N.J., Aug. 11, 2009: In conjunction with its inaugural year as an Official Patron of The PGA of America, Mercedes-Benz USA (MBUSA) will debut its PGA Performance Center, a state-of-the-art facility displaying the defining moments in the evolution of golf in comparison with the innovations that have led up to the most technologically advanced vehicle in its segment — the all-new 2010 Mercedes-Benz E-Class.

The debut will take place at the 91st PGA Championship contested at Hazeltine National Golf Club in Chaska, Minnesota, August 10-16.

The PGA Performance Center is designed to engage guests in the history and tradition of the game of golf and the lineage of the Mercedes-Benz E-Class within an open and modern space. Through a striking series of displays, graphics and videos, visitors to the PGA Performance Center will experience a visual timeline spanning more than half a century, highlighting eight generations of the E-Class and memorable moments within the game of golf. The all-new 2010 E-Class coupe, sedan and AMG E63 will be on exhibit, as well as the Continue reading » »

Back in February, Daimler released the details of the new 2010 Mercedes E Class Coupe AMG that features both performance and styling upgrades. The 2010 Mercedes E Class Coupe AMG has a new front apron with large air intakes, as expected, and new side skirts, rear apron, 18-inch AMG light-alloy wheels, etc. The 2010 Mercedes-Benz E-Class Coupe AMG also comes with the AGILITY CONTROL sports suspension – stiffer springs and shocks.

The 2010 AMG Mercedes-Benz E-Class Coupe will hit the European showrooms this May. It will be sold Internationally by the third-quarter of 2009.

Our new friend, Shrawan Raja, put together a nice collection of 2010 Mercedes-Benz E-Class Coupe pictures on his site, which you can check out here at Indian Auto Blogs.

AMG Market News/Daimler PR/Affalterbach/January 21, 2009: With immediate effect, the new Mercedes-Benz E-Class is also available with the AMG sports package. This new, optional package includes sporty and dynamic features, some of which are not available individually. The AMG sports package can be combined with all engine variants and all E-Class design and equipment lines.

The new AMG body styling makes for a more sporty appearance and greater
emotional appeal. It comprises an AMG front apron with large cooling air intakes, striking AMG side skirts and an AMG rear apron. The exhaust tailpipes are further attractive features: in the four-cylinder petrol models these polished stainless steel tailpipes are of twin oval design , while four-cylinder diesel models have a single, oval tailpipe in polished stainless steel. All the six and eight-cylinder models feature twin, rectangular tailpipes of polished stainless steel integrated into the AMG rear apron.

Other eye-catching details include the completely newly designed 18-inch AMG light-alloy wheels, which are painted in sterling silver with a high-sheen finish and are shod with 245/40 R 18 wide-base tires at the front and 265/35 R 18 tires at the rear. Perforated brake discs and silver-painted callipers bearing the Mercedes-Benz logo at the front, plus the sporty DIRECT CONTROL suspension lowered by 15 millimeters, are also included in the AMG sports package as standard. Continue reading » »