Archive for MBUSA News


Mercedes-Benz Mixed Tape Blue Mood 10 Free MP3s

Download the latest Mercedes-Benz Mixed Tape release. The Mercedes-Benz promo includes music tracks by international newcomers; nice variety of rock, pop and jazz music you likely have not heard before.

Here an excerpt from the newsletter I rec’d earlier this week; it also includes the link to download the 10 free mp3 files. This CD release is titled, “Blue Mood” (Mixed Tape 35): Continue reading » »


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MBUSA Launches Sex and the City Microsite

Mercedes-Benz accompanies film launch in cinemas with a campaign
New microsite launched as the focal point of the campaign
Exceptional competition on Facebook with the opportunity to win a trip for four to the Mercedes-Benz Fashion Week New York

The “Sex and the City” style icons Carrie, Samantha, Charlotte and Miranda are back. Beginning on 27 May 2010, the much-anticipated sequel “Sex and the City 2” hits cinemas. And without giving too much away, we can reveal that the four friends have stayed true to their exclusive lifestyle. In addition to the S400 HYBRID, Mr. Big now also drives through the streets of New York in the new star from Mercedes-Benz: the E-Class Cabriolet.

Meanwhile, Samantha drives in the legendary offroader from Mercedes-Benz, the G-Class. And for the first time, the four girlfriends head off together for an exotic trip where they are chauffeured in the comfort of luxurious Maybach saloons. As the exclusive automobile promotional partner of “Sex and the City 2”, Mercedes-Benz is preparing to accompany the film’s launch in cinemas with its own microsite and an exceptional competition on Facebook. Offered as the top prize is a trip for four to New York City, including a visit to Mercedes-Benz Fashion Week New York. “Style, excitement and elegance – these are the very values which the brands Mercedes-Benz and Maybach represent, as does ’Sex and the City’, hence it is logical for us to have a presence with our vehicles in the sequel to this film phenomenon”, according to Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. Continue reading » »


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Mercedes-Benz Drivers Safer on the Road According to Study

Mercedes-Benz has always been known for going above and beyond when it comes to safety. Now, data collected by the Federal Office of Statistics suggests Mercedes drivers are safer on the road. I hope my insurance agent is reading this! Here’s the press release from Stuttgart for you:

Stuttgart – The evidence is now clear: drivers of Mercedes vehicles are safer on the road than drivers of other car brands. This is the result of a study of Mercedes accident research based on official, anonymous data samples from the Federal Office of Statistics. Having looked at 18,748 accidents resulting in personal injury during the period from 2003 to 2007, the study found that the risk of being seriously or fatally injured as the driver of a E‑Class, is 10.4 percent lower than for comparable vehicles of other brands.E_Class_350_CDI

The study did not even allow for the fact that Mercedes-Benz vehicles are involved in accidents less frequently than the vehicles of other brands – primarily because, among other reasons, Mercedes-Benz was the first manufacturer to introduce ESP® across the board. The study of accident severity only took into account accidents resulting in personal injury. The criteria were initial registration from 2002 onwards, as well as a performance and weight class corresponding to the E‑Class.

The result represents clear evidence of the contribution made by the passive safety systems of Mercedes-Benz to reducing the consequences of an accident. Thanks to adaptive front airbags and belt-force limiters, which can adapt to the severity of an impact, rollover sensors, windowbags as standard and an intelligently designed body structure which provides occupants with excellent protection even in the event of severe collisions, at the time of its world premiere in 2002 the E-Class became the new benchmark for passenger car safety in the luxury class.

In the course of a facelift of the E-Class in the spring of 2006, the Mercedes engineers continued to achieve further substantial advances in the field of high-level safety, equipping the E-Class with safety systems which no other passenger car in this class was able to offer. At the time PRE-SAFE® was introduced, the interlinking of systems for accident prevention with occupant protection marked the start of a new era in this vehicle class. This Mercedes invention takes advantage of the time between detecting an accident-prone situation and possible accident damage for occupant protection. With the new E-Class, Mercedes-Benz has continued to build on the advances being made in the field of safety. Around a dozen new or enhanced driver assistance systems contribute to preventing accidents and reducing the severity of an impact. These include the ATTENTION ASSIST drowsiness detection system, as well as the optional DISTRONIC PLUS proximity control system and PRE-SAFE® Brakes with autonomous emergency braking. For the first time, PRE-SAFE® can also make use of information from the short-range radar sensors in the front bumper to tighten the front seat belts in the very last split second before an unavoidable accident, thus helping to reduce the loads suffered by the driver and front passenger in a crash.

With nine airbags as standard, four seat-belt tensioners and belt-force limiters as well as crash-responsive NECK-PRO head restraints for driver and front passenger, the new E-Class provides an even more comprehensive level of safety equipment than its predecessor. As well as the air cushions, which can be activated in milliseconds in the event of an accident, there are also two adaptive airbags for the driver and front passenger, a kneebag for the driver, two sidebags in the front seat backrests, and also two generously sized windowbags which span the area from the A to the C-pillar in the event of a side impact. For the first time, pelvisbags have also been incorporated for the front seat occupants. These can also help to reduce loads in the upper body and pelvic areas in the event of a side collision. Sidebags are also available as an optional extra for the rear passengers, while another safety innovation includes automatic adaptive belt-force limiters in the rear, now available for the first time as an option from Mercedes-Benz. These adjust automatically to the size and weight of the passengers.


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2010 Mercedes-Benz GLK350 AMEX Give Away

The PR firm, Brodeur Partners, informed us of an AMEX promo that features three 2010 Mercedes-Benz GLK350 SUVs. AMEX is one of the firm's clients:

On December 18, Amex’s My WishList program will give away three 2010 Mercedes-Benz GLK350 SUVs. This new model is currently available exclusively through My WishList, and its retail price has not been disclosed.

The giveaway is an AMEX "My WishList" promotion.

From a long line of award-winning SUVs comes the all-new Mercedes-Benz GLK, a compact luxury SUV that fits any lifestyle. On the outside, the GLK’s efficient design lets you take even the tightest shortcuts — while on the inside, 54.7 cubic feet* of cargo space allows you to haul everything you’ll need for the long way around. With just one look it’s easy to see: this Mercedes-Benz is up for whatever you are. Please let me know if you’re interested in an image of the car or more information on the My WishList program. The program’s URL is: http://amexnetwork.com/mywishlist

Participation in the promotional event is exclusively for those with an AMEX card FYI.


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November Sales Mercedes-Benz Delivers 74,400 Vehicles

Mercedes-Benz Cars has sold 1,158,200 passenger vehicles worldwide since the beginning of the year (January-November 2007: 1,169,900 units, minus one percent). Because of the increasingly difficult market development in Western Europe, the U.S. and Japan, a total of 84,500 Mercedes-Benz, AMG, smart and Maybach brand vehicles were delivered to customers in November (November 2007: 113,000 units, minus 25 percent).

Customers bought 1,034,700 Mercedes-Benz brand vehicles worldwide since Continue reading » »


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