Planning to participate in the AMG Driving Academy for thrills? Well, how about a discount? Here’s how you can save on AMG’s high performance driving school.

Mercedes-AMG offers Mercedes-Benz Club of America (MBCA) members special pricing to attend the AMG Driving Academy. The discounts are significant and it only costs $45 to join the club (www.mbca.org). You get it – join MBCA and you’ll qualify for the AMG Driving Academy special pricing discounts listed below (U.S. tracks – see below).

What is the AMG Driving Academy?

AMG Driving Academy offers the opportunity to develop performance driving skills under the guidance of professional racers and instructors. The high performance driving school takes place at two of the most legendary US circuits, Road Atlanta and Laguna Seca Raceway. AMG Driving Academy offers three distinct programs, each of which will push drivers to the limit in select AMG vehicles, including the most-advanced AMG vehicle ever built, the 2011 SLS AMG. Read on for discounts – Continue reading » »

Mercedes-Benz Star Magazine Receives 13 Medals In 19th International Automotive Media Awards (IAMA)

The official magazine of the Mercedes-Benz Club of America (MBCA), the Star, led all publications with 13 medals at the 19th International Automotive Media Awards (IAMA), recognized by the automobile industry as the Academy Awards of automotive journalism. The Star magazine won two gold, four silver, and six bronze awards as well as the Best of Graphics Award.

This year’s IAMA’s awards is the highest medal count in the publication’s history. And, The Star earned its first “Best of” Award for Jean Constantine’s photography for the feature article “W154: Back on the Track.” The article discusses the private restoration of one of the legendary 1939 W154 Mercedes-Benz “Silver Arrow” race cars.

Here’s the official press release provided by Lisa Juhl, Marketing Director with MBCA:

AMG Market News (amgmarket.com) from MBCA/COLORADO SPRINGS, CO/July 16, 2010/ –  “The Star, the official magazine of the Mercedes-Benz Club of America, led all publications with 13 medals: two gold, four silver, and six bronze plus the Best of Graphics Award” at the 19th International Automotive Media Awards (IAMA), recognized by the automobile industry as the Academy Awards of automotive journalism. Continue reading » »

Mercedes-Benz accompanies film launch in cinemas with a campaign
New microsite launched as the focal point of the campaign
Exceptional competition on Facebook with the opportunity to win a trip for four to the Mercedes-Benz Fashion Week New York

The “Sex and the City” style icons Carrie, Samantha, Charlotte and Miranda are back. Beginning on 27 May 2010, the much-anticipated sequel “Sex and the City 2″ hits cinemas. And without giving too much away, we can reveal that the four friends have stayed true to their exclusive lifestyle. In addition to the S400 HYBRID, Mr. Big now also drives through the streets of New York in the new star from Mercedes-Benz: the E-Class Cabriolet.

Meanwhile, Samantha drives in the legendary offroader from Mercedes-Benz, the G-Class. And for the first time, the four girlfriends head off together for an exotic trip where they are chauffeured in the comfort of luxurious Maybach saloons. As the exclusive automobile promotional partner of “Sex and the City 2”, Mercedes-Benz is preparing to accompany the film’s launch in cinemas with its own microsite and an exceptional competition on Facebook. Offered as the top prize is a trip for four to New York City, including a visit to Mercedes-Benz Fashion Week New York. “Style, excitement and elegance – these are the very values which the brands Mercedes-Benz and Maybach represent, as does ’Sex and the City’, hence it is logical for us to have a presence with our vehicles in the sequel to this film phenomenon”, according to Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. Continue reading » »