AMG Mercedes-Benz Driving Academy

AMG Market PR News/Daimler – Affalterbach – The AMG Driving Academy was set up to give keen drivers the opportunity to hone their driving skills under professional guidance and to experience unforgettable events with like-minded enthusiasts. The program offers a wide selection of events which allow ambitious sports car enthusiasts to improve their car control and further enhance their driving safety. Bernd Schneider, the former DTM, ITC and FIA GT champion and one of the most successful German race-drivers of all time, is a new addition to the team of experienced instructors.

The AMG Driving Academy, founded by Mercedes-AMG in 2007, consists of five different programs: EMOTION, BASIC, ADVANCED, PRO and MASTERS. These provide everything from lifestyle-oriented events and courses which take the participants through their first experience of driving at the limit, all the way to intensive race circuit training with a competitive edge. The level of difficulty is tailored to the participants’ individual requirements.

Legendary race tracks such as the Nürburgring Nordschleife and the Spa-Francorchamps grand prix circuit in Belgium are the venues, as AMG drivers and enthusiasts gradually and safely discover the limits. In this way, each participant automatically improves their driving safety. Licensed trainers with extensive racing experience pass on their vast knowledge with great professionalism. All of which means the learning experience is directly linked to driving pleasure and passion. Bernd Schneider has joined Chief-Instructor Reinhold Renger’s team: the 44-year-old ended his career as an active race-driver at the end of 2008 and is now employed by AMG as a driving instructor, test driver and brand ambassador. With his five DTM titles, as well as another in the ITC and FIA GT Championships, Bernd Schneider ranks as one of the most successful German race drivers ever.

Data recording for precise analysis and rapid progress

Advanced training methods ensure the participants in all AMG Driving Academy events are quickly in touch with the fundamentals of driving dynamics and allow them to discover the limits of man and machine in a danger-free environment. A racing pulse and broad smile come as standard. Data recording techniques refined in motorsport are used to record not only individual sector and lap times, but also longitudinal and lateral acceleration. This enables the team to conduct fast and precise analysis of each participant’s progress. Depending on the event, the program also features sports medicine input from official Mercedes-Benz DTM motorsport doctor, Dr Markus Schmitt and a sports physiologist.

AMG Masters “Sports Trophy” offers a unique prize

Ensuring a racing heart and maximum car control are the aims of the AMG Masters “Sports Trophy”. This extremely exclusive and top-class AMG competition series sees the participants benefit from intensive and individual race circuit training, combined with input from the field of sports medicine. AMG specialists use their vast pool of expertise to work out a personal chassis set-up with each individual participant. In 2009 the three or four-day events are taking place at Sachsenring (Germany), Zandvoort (Netherlands), Brno (Czech Republic) and the Ascari Race Resort in Spain. 25 drivers at each of the four events collect points towards an overall score. Awaiting the winner is a quite unique first prize: the chance to drive this year’s AMG Mercedes C-Class from the DTM.

Wintry driving pleasure in Swedish Lapland

A very special experience is offered by the AMG Winter Sporting event, which takes place in Arjeplog, Sweden – not far from the Arctic Circle. Participants drive the AMG high-performance cars provided exclusively on a closed-off ice surface. All the cars are fitted with special spike tyres, which ensure a precisely defined level of grip. A wide-ranging support program for the event characterized by a typical local atmosphere rounds off the four-and five-day events in Swedish Lapland. Also included is a ride in the AMG Ice Taxi, a specially prepared AMG car fitted with the special spike tires used by FIA WRC rally cars.

Since the beginning of 2009 participants in the AMG Winter Sporting event have been able to enjoy the facilities of the newly-built AMG Lodge which nestles in the breathtaking landscape of Swedish Lapland. The AMG-owned hotel on Mount Galtisnear Arjeplog provides a fabulous view over the forests and lakes of the region. The exclusive rooms, excellent restaurant and large spa area including swimming pool and fitness studio guarantee a thoroughly pleasant stay.

AMG high-performance cars double up as cars for hire

Depending on the type of event, the participants drive either their own AMG cars or AMG high-performance models laid on by the AMG Driving Academy.There are also cars for hire, e.g. the C 63 AMG, SLK 55 AMG, CLS 63 AMG with the Performance Package, the SL 63 AMG or the CLK 63 AMG Black Series. Standard features of all AMG events, meanwhile, are top-class hospitality – including culinary specialties – and accommodation in high-class hotels.

Incentives for companies: an unforgettable experience

The AMG Driving Academy also arranges complete incentive packages for companies, customers and business partners. These may take the form of lifestyle-oriented events along the lines of an EMOTION tour or intensive race circuit training at Hockenheim, Spa and Ascari or other race circuits. Whichever option you choose, AMG will be pleased to put together a tailor-made program to suit the occasion.

For more information and dates, visite the AMG Driving Academy website or call the AMG Driving Academy hotline on +49 7144 302-575 (International).

NOTE: Beginning in September 2009, the driving program is also available in the United States: dates and venues in the USA – more info here.

4 Comments so far »

  1. AMG Market: Auto Events - AMG Market | Mercedes-Benz Enthusiasts said,

    Wrote on May 6, 2009 @ 3:12 pm

    […] AMG Driving Academy Various dates and venues Press Release with Details […]

  2. AMG Driving Academy USA Dates and Venues - AMG Market | Mercedes-Benz Enthusiasts said,

    Wrote on May 8, 2009 @ 3:23 pm

    […] The AMG Driving Academy has replaced the AMG Challenge events for 2009. […]

  3. Chris Hundley said,

    Wrote on May 11, 2009 @ 7:48 pm

    How can I find out about a AMG event @ the Nurburgring, maybe in September

  4. Greg Magnus said,

    Wrote on May 12, 2009 @ 4:44 am

    For more details on dates and further information go to or contact the AMG Driving Academy hotline on +49 7144 302-575

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