Archive for August, 2009

Mercedes-Benz Drivers Safer on the Road According to Study

Mercedes-Benz has always been known for going above and beyond when it comes to safety. Now, data collected by the Federal Office of Statistics suggests Mercedes drivers are safer on the road. I hope my insurance agent is reading this! Here’s the press release from Stuttgart for you:

Stuttgart – The evidence is now clear: drivers of Mercedes vehicles are safer on the road than drivers of other car brands. This is the result of a study of Mercedes accident research based on official, anonymous data samples from the Federal Office of Statistics. Having looked at 18,748 accidents resulting in personal injury during the period from 2003 to 2007, the study found that the risk of being seriously or fatally injured as the driver of a E‑Class, is 10.4 percent lower than for comparable vehicles of other brands.E_Class_350_CDI

The study did not even allow for the fact that Mercedes-Benz vehicles are involved in accidents less frequently than the vehicles of other brands – primarily because, among other reasons, Mercedes-Benz was the first manufacturer to introduce ESP® across the board. The study of accident severity only took into account accidents resulting in personal injury. The criteria were initial registration from 2002 onwards, as well as a performance and weight class corresponding to the E‑Class.

The result represents clear evidence of the contribution made by the passive safety systems of Mercedes-Benz to reducing the consequences of an accident. Thanks to adaptive front airbags and belt-force limiters, which can adapt to the severity of an impact, rollover sensors, windowbags as standard and an intelligently designed body structure which provides occupants with excellent protection even in the event of severe collisions, at the time of its world premiere in 2002 the E-Class became the new benchmark for passenger car safety in the luxury class.

In the course of a facelift of the E-Class in the spring of 2006, the Mercedes engineers continued to achieve further substantial advances in the field of high-level safety, equipping the E-Class with safety systems which no other passenger car in this class was able to offer. At the time PRE-SAFE® was introduced, the interlinking of systems for accident prevention with occupant protection marked the start of a new era in this vehicle class. This Mercedes invention takes advantage of the time between detecting an accident-prone situation and possible accident damage for occupant protection. With the new E-Class, Mercedes-Benz has continued to build on the advances being made in the field of safety. Around a dozen new or enhanced driver assistance systems contribute to preventing accidents and reducing the severity of an impact. These include the ATTENTION ASSIST drowsiness detection system, as well as the optional DISTRONIC PLUS proximity control system and PRE-SAFE® Brakes with autonomous emergency braking. For the first time, PRE-SAFE® can also make use of information from the short-range radar sensors in the front bumper to tighten the front seat belts in the very last split second before an unavoidable accident, thus helping to reduce the loads suffered by the driver and front passenger in a crash.

With nine airbags as standard, four seat-belt tensioners and belt-force limiters as well as crash-responsive NECK-PRO head restraints for driver and front passenger, the new E-Class provides an even more comprehensive level of safety equipment than its predecessor. As well as the air cushions, which can be activated in milliseconds in the event of an accident, there are also two adaptive airbags for the driver and front passenger, a kneebag for the driver, two sidebags in the front seat backrests, and also two generously sized windowbags which span the area from the A to the C-pillar in the event of a side impact. For the first time, pelvisbags have also been incorporated for the front seat occupants. These can also help to reduce loads in the upper body and pelvic areas in the event of a side collision. Sidebags are also available as an optional extra for the rear passengers, while another safety innovation includes automatic adaptive belt-force limiters in the rear, now available for the first time as an option from Mercedes-Benz. These adjust automatically to the size and weight of the passengers.

Subscribe to AMG Market (email updates - free)

AMG Driving Academy – Tommy Kendall Instructor

The AMG Driving Academy announced that Tommy Kendall will be the inaugural celebrity driving instructor and Master of Ceremonies for the AMG Driving Academy. Here’s the press release from Mercedes-AMG:

Tommy Kendall is best-known for his dominating SCCA Trans-Am Series career where he won four championships in the 1990’s, including a near perfect season in 1997 where he won nearly every race on the schedule. Tommy is a successful television broadcaster and analyst today, and is currently hosting the Speed Test Drive on SpeedTV.

“I’m very excited about being a part of this incredible program with Mercedes-Benz and AMG says Tommy Kendall. I’ve had a great relationship with Mercedes-Benz and the AMG Challenge for many years, but as a racer, you are always looking to push the performance envelope to the limits of both yourself and your equipment.”

“People always tell me that I have the greatest job in the world on ‘Test Drive’ because I get to push incredible vehicles to the limit on great race tracks, and then evaluate how they perform. The AMG Driving Academy gives people the chance to do just that by really picking up the pace from where the Challenge leaves off, and push participants and AMG vehicles to the limit at three of my favorite tracks in the U.S. Graduates can then advance through higher levels of the AMG Academy systems both here in the U.S. and in Europe, which is another great benefit of this program.”

You can join Tommy Kendall at the U.S.-debut of this world-renowned high performance driver training program this Fall, continuing the global expansion of the AMG Driving Academy founded by AMG in Affalterbach.

We are privileged to offer you the exciting opportunity to be one of the first participants here in the United States. Experience the true performance capabilities of a selection of the latest AMG vehicles ­by getting behind the wheel, on a racetrack, and receiving coaching from world-class professional racers and instructors at three legendary racetracks: Laguna Seca Raceway (CA), Lime Rock Park (CT), and Palm Beach International Raceway (FL).Only a limited number of seats are still available for a discount of 20% at Palm Beach International Raceway and Lime Rock Park if you enroll by August 31, 2009.

AMG Driving Academy Registration Center phone: 800-217-6916
For program info, including dates and track details, visit the
AMG Driving Academy Website.

Subscribe to AMG Market (email updates - free)

Not a Benz But Record Sale for 1965 Shelby Daytona Cobra

Highest Price Paid for an American Car
at Public Auction

The 1965 Shelby Daytona Cobra Coupe CSX2601 has made history once again. On August 15, 2009, it sold for a record-breaking $7.25 million at the inaugural Monterey Auction held by Mecum.  Sale of the Shelby Daytona Cobra was promoted for months leading up to the auction.

The 1965 Shelby Daytona Cobra was one of six cars built by Carroll Shelby to compete against the Ferrari in the F.I.A. World Manufacturers Championship for the GT race class.  Legendary race car driver Bob Bondurant drove the car and he drove the Daytona Cobra Coupe across the Mecum auction block as it set the new auction record. Continue reading » »

Subscribe to AMG Market (email updates - free)

Mercedes-Benz Deputs PGA Performance Center


AMG Market News/MBUSA PR – MONTVALE, N.J., Aug. 11, 2009: In conjunction with its inaugural year as an Official Patron of The PGA of America, Mercedes-Benz USA (MBUSA) will debut its PGA Performance Center, a state-of-the-art facility displaying the defining moments in the evolution of golf in comparison with the innovations that have led up to the most technologically advanced vehicle in its segment — the all-new 2010 Mercedes-Benz E-Class.

The debut will take place at the 91st PGA Championship contested at Hazeltine National Golf Club in Chaska, Minnesota, August 10-16.

The PGA Performance Center is designed to engage guests in the history and tradition of the game of golf and the lineage of the Mercedes-Benz E-Class within an open and modern space. Through a striking series of displays, graphics and videos, visitors to the PGA Performance Center will experience a visual timeline spanning more than half a century, highlighting eight generations of the E-Class and memorable moments within the game of golf. The all-new 2010 E-Class coupe, sedan and AMG E63 will be on exhibit, as well as the Continue reading » »

Subscribe to AMG Market (email updates - free)