AMG Market: Drive the 2011 SLS AMG Before Launch Date – AMG Driving Academy

MBUSA has officially announced the AMG Driving Academy details for three upcoming venues this fall. image

And, you can be one of the lucky few to drive the all-new 2011 SLS AMG, which is being offered at the Stage I Programs at Laguna Seca Raceway only. The 2011 SLS AMG is one of the most technologically advanced AMG Mercedes ever.

Here is an excerpt of the email notice received this morning from MBUSA:

AMG Driving Academy in the U.S.

This world-renowned driver training program arrives in the United States this Fall, continuing the global expansion of the AMG Driving Academy founded by AMG in Affalterbach.

We are privileged to offer you the exciting opportunity to be one of the first participants here in the United States. This highly exclusive program will be offered at three legendary racetracks: Laguna Seca Raceway (CA), Lime Rock Park (CT), and Palm Beach International Raceway (FL).

Experience the true performance capabilities of a selection of the latest AMG vehicles by getting behind the wheel, on a racetrack, and receiving coaching from professional racers and instructors.

A limited number of seats are available at an early registration DISCOUNT of 20% if you enroll by Friday June 19, 2009.

Please call the AMG Driving Academy registration center at 1-800-217-6916 to learn more and register today. For additional program information, including dates and track details, please click here.

The fast-paced combination of in-car and classroom training on the country’s premier racetracks will create an experience that you’ll cherish for life.

Fine print: MBUSA, in its sole discretion, reserves the right to terminate the AMG Driving Academy Program entirely and/or to modify, change, alter and/or delete any and all terms, conditions and rules regarding: 1) the AMG Driving Academy Program in general; 2) customer participation in the AMG Driving Academy Program; and 3) the nature, level, value, frequency and amount of any individual prizes and awards to be given to any program participants, at any time before and/or during the course of the AMG Driving Academy Program without notice.

Again, note that the all-new 2011 SLS AMG will join the Stage I Programs at Laguna Seca Raceway only.

Program Highlights

  • Choose from three internationally respected racetracks in the U.S.
  • Receive intense, high-quality training from the world’s best professional racers and instructors
  • Engage in custom-designed exercises that showcase AMG vehicles’ extraordinary dynamic driving capabilities in an authentic environment
  • Get behind the wheel of several AMG models, to appreciate the dynamic nuances of each
  • Experience greater in-depth instruction, driver development and seat time than  offered in the former AMG Challenge
  • Enjoy an exclusive dinner reception and introductory briefing the evening  before your program

Choose from a

one-day or advanced two-day program, offered at three legendary racetracks: Laguna Seca (CA), Lime Rock (CT) and Palm Beach
International Raceway (FL).

Regardless of the program and track you choose, you’ll enjoy world-class, high performance driver training. Graduates will gain eligibility for advanced AMG Driving Academy programs across the globe.

Pricing – AMG Driving Academy in the United States

Stage I Program  $1,895
These intense, one-day track programs begin with performance driving dynamics. Experience AMG power and performance and enhance the skills that can make you a better driver for life.

In the morning, learn the fundamentals of vehicle dynamics and car control maneuvers using customized exercises in various AMG vehicles. Once you perfect car control and handling, you’ll progress in the afternoon to a set of high-speed exercises that make use of the full length of these prestigious tracks.

Dig a little deeper in your wallet if you want to drive the 2011 AMG SLS:

Stage I SLS PROGRAM  $2,295

imageEnjoy the exclusive opportunity of track time in our most anticipated vehicle ever, months before official market launch. The all-new 2011 SLS AMG will join the Stage I programs at Laguna Seca Raceway only. These programs will be enhanced and modified to highlight the unique attributes of the SLS AMG. Included in the cost is a one night accommodation at the luxurious InterContinental Hotel in Monterey. Space for these exclusive programs is extremely limited.

Stage II Program $3,495

This two-day program picks up where Stage I leaves off, providing advanced training and technical on-track instruction. As an advanced program, Stage II is offered to drivers who have completed either Stage I, an AMG Challenge or European Driving Academy program or an equivalent course. The morning of  the first day provides vehicle dynamics and control exercises to optimize your skills.

The afternoon progresses quickly to track driving with section training. The second day is pure track, with a variety of sessions designed to extract your maximum potential. A feature unique to the Stage II program is the  introduction of detailed computer analysis and evaluation of each driver through an onboard diagnostics and data acquisition system with in-car cameras. Instructors review captured data with drivers to help them push their skills to higher levels.

To flex your improved driving abilities, a performance-course competition will allow drivers to compete head-to -head for best course time and a grand prize at the end of all Stage I and II programs.

Prices for Stage I and II programs do not include travel and accommodations.

Dates & Venues

Lime Rock Par k (Lime Rock, CT)

Stage I Program: September 9, 10, 11, 12
Stage II Program: September 14 – 15

Few tracks are as well-known and loved. This prestigious facility is the setting for the American Le Mans Northeast Grand Prix and has been a favorite destination for prominent racing events since the first weekend race held there 52 years ago. The park-like setting is also the headquarters of the renowned Skip Barber Racing School, whose alumni read like a who’s who of IRL, NASCAR and Grand Am royalty.

Palm Beach International Raceway (Jupiter, FL)

Stage I Program: September 22, 23, 24, 25
Stage II Program: September 26 – 27

Boasting an 11-turn, 2.034-mile design, the newly improved Palm Beach International Raceway offers some of the fastest and most challenging corners, elevation changes and straightaways of any track in North America. The recently reconfigured, seamless track hosts some of the world’s fastest cars and racing events such as the IndyCar Series, Indy Lights and Grand Am.

Laguna Seca Raceway (Monterey Peninsula, CA)

Stage I SLS Program: November 17, 18, 19, 20
Stage II Program: November 7-8

Tremendous elevation changes. The famous Corkscrew complex. One of the only counter-clockwise circuits in North America. Laguna Seca is one of the world’s great circuits 2.24 sinewy miles in one of the country’s most picturesque destinations, the Monterey peninsula. This legendary track has showcased some of history’s most illustrious car and motorcycle racers, making it a logical choice as the exclusive Driving Academy venue offering the Stage I SLS programs.

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  1. Greg Magnus said,

    Wrote on June 24, 2009 @ 12:39 pm

    PR News from MBUSA and the AMG Driving Academy:

    The “Laguna Seca AMG Private Lounge only” event has been filled but the discount still remains! Members of the
    “AMG Private Lounge” have been offered a discount of 20% off of registration fees until June 24th, at 5 pm. Once the discount period is over, registration will still be available at the standard rate on a first come, first served basis.

  2. Dan McDaniels said,

    Wrote on July 16, 2009 @ 10:31 am

    Yea baby! I’m going to be in on the Laguna Seca Stage I program on November 20th. Anyone one who is going to this and wants to talk give me an email. This sounds like a true bucket list adventure. See ya there.

  3. Dan McDaniels said,

    Wrote on July 16, 2009 @ 10:42 am

    Yea baby! I’m going to be in on the Laguna Seca Stage I program on November 20th. Anyone one who is going to this and wants to talk give me an email ( This sounds like a true bucket list adventure. See ya there.

  4. AMG Market | Mercedes-Benz Enthusiasts * AMG Mercedes * MB USA News * Mercedes AMG VIN « AMG Market * Mercedes-Benz Enthusiasts said,

    Wrote on February 15, 2010 @ 7:52 am

    […] UPDATE (June 9, 2009): MBUSA has officially announced the AMG Driving Academy details for the United States; three upcoming venues this fall; PRICING AND COMPLETE UPDATE HERE. […]

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