Fuel economy is important but rarely the main driving force in the decision making process for a $75,000 to $100,000 plus performance vehicle like the Mercedes-AMG. Most buyers of new Mercedes-AMGs are not losing sleep at night based on the fluctuating price of petroleum. But one thing is for sure, used car buyers are typically younger, up and coming eco-consious professionals, and a much larger population of potential consumers for the manufacturer.
Is your first new car purchase influenced by the brand of the vehicle you first purchased used? Likely. And, it appears Mercedes-AMG is now figuring that out. Although, in my opinion, they have been a little late to the game.
If you take a look at fuel economy charts for cars by year, few (rarely any) Mercedes-AMG vehicles make the top 10 or 15 on the list for fuel-efficiency. For those interested, you can find the fuel economy information at websites such as the U.S. Department of Energy: www.fueleconomy.gov – you can search by type of vehicle (sports car, sedan, SUV, etc.) and by year. Take a look at the lists for 2005 models that have depreciated significantly in value since new; often of interest to used car buyers.
Why say Mercedes-AMG is figuring it out? We are seeing a lot more focus on fuel-efficiency by Mercedes-AMG as well as accompanying press releases on the topic. Here’s one press release published earlier this month as an example:
Daimler Media, Stuttgart, Nov 18, 2011: The Mercedes-AMG management comments on the new SLK 55 AMG:
“Inspired by Formula 1: top performer for fuel economy and maximum output”
“A top performer for fuel economy and maximum output: with the new SLK 55 AMG we have created a real masterpiece. The naturally aspirated AMG V8 engine sets an outstanding example for efficiency, while at the same demonstrating the creativity and expertise of our engineers, who took their inspiration from Formula 1 when developing the cylinder shut-off system.” – Ola Källenius, Chairman of Mercedes-AMG GmbH
“A sports car engine with technology taken from Formula 1 – I am convinced that the new SLK 55 AMG will meet the high expectations of all sports car fans. Talented driving dynamics are firmly embedded in its genes, and as such the eight-cylinder roadster provides exhilarating driving pleasure.” – Tobias Moers, Head of Overall Vehicle Development and Board Member of Mercedes-AMG GmbH
“Thanks to the innovative AMG Cylinder Management system and other high-tech components, our newly developed AMG 5.5-litre V8 engine achieves the fuel economy of a four-cylinder engine with the muscular power delivery and emotional sound experience of a V8.” – Friedrich Eichler, Head of Engine & Powertrain Development
“As the only eight-cylinder roadster in its segment, the SLK 55 AMG is a unique vehicle. As a result it is the perfect embodiment of the AMG brand claim of ‘Driving Performance’.” – Mario Spitzner, Head of Branding and Marketing