Mercedes-Benz Star Mag Takes Top Honors – International Automotive Media Awards

Mercedes-Benz Star Magazine Receives 13 Medals In 19th International Automotive Media Awards (IAMA)

The official magazine of the Mercedes-Benz Club of America (MBCA), the Star, led all publications with 13 medals at the 19th International Automotive Media Awards (IAMA), recognized by the automobile industry as the Academy Awards of automotive journalism. The Star magazine won two gold, four silver, and six bronze awards as well as the Best of Graphics Award.

This year’s IAMA’s awards is the highest medal count in the publication’s history. And, The Star earned its first “Best of” Award for Jean Constantine’s photography for the feature article “W154: Back on the Track.” The article discusses the private restoration of one of the legendary 1939 W154 Mercedes-Benz “Silver Arrow” race cars.

Here’s the official press release provided by Lisa Juhl, Marketing Director with MBCA:

AMG Market News (amgmarket.com) from MBCA/COLORADO SPRINGS, CO/July 16, 2010/ —  “The Star, the official magazine of the Mercedes-Benz Club of America, led all publications with 13 medals: two gold, four silver, and six bronze plus the Best of Graphics Award” at the 19th International Automotive Media Awards (IAMA), recognized by the automobile industry as the Academy Awards of automotive journalism.

In addition to claiming the highest medal count in the publication’s history, The Star earned its first “Best of” Award (representing the best of all gold medals in a category) for Jean Constantine’s photography for the feature article “W154: Back on the Track” about the private restoration of one of the legendary 1939 W154 Mercedes-Benz “Silver Arrow” race cars. Trailing The Star’s 13 medals were Vintage Motorsport (eight medals), Automobile (seven), and three publications tied with four each.

The IAMAs are an annual program to recognize and encourage excellence in all forms of automotive journalism. Judging is done by peers in journalism and broadcasting to a pre-set standard, and entries may earn up to 100 points. Bronze medallions and silver medallions are presented to those works that receive 85-91 points and 92-96 points, respectively, during judging. Gold medallion plaques, the highest level, are presented to those entries that score between 97 and 100 points during the judging. The “Best of” awards are chosen from among all gold medallion winners in 11 general categories.

Each work is judged on its own merits against a scale. Entries must meet a minimum standard to qualify for an award. If no entry in a category meets the minimum standard, no award is given. Thus, some categories might have multiple winners of the same award while other categories might not have a winner despite entries being submitted. The act of entering does not guarantee an award will be presented or that the entry will even be recognized. Indeed, only seven of 13 “Best of” awards were presented at the 2010 ceremonies.

The 13 awards presented to The Star demonstrate a continued commitment to excellence. Medals were awarded to the magazine for articles and entire issues that were produced under two editors. Accepting the awards were Jim Luikens, Mercedes-Benz Club of America National Secretary and Immediate Past Editor of The Star; as well as John Kuhn Bleimaier and Michael Salemi, Contributing Editors to The Star.

“For any magazine to succeed it is essential to listen to its readers and to provide them with articles that they find interesting and graphics that they find exciting,” said Richard Simonds, Acting Publisher of The Star. “The Star is the crown jewel of our organization and we know the importance of keeping it polished. Our talented staff of contributors continues to provide world-class stories that justify the accolades that were presented at the 2010 International Automotive Media Awards. Everyone involved with The Star is proud to have that brilliance recognized by our peers within the automotive media.”

Two IAMA gold medal plaques were presented to The Star this year. Best of Graphics and a gold medal for photography went to Jean Constantine for her images that illustrated the article “W154: Back on the Track”. Stephan McKeown also took a gold for his article “Back from the Dead” about ways to restore the luster of the exterior finish of a car that has been neglected.

The Star also earned four silver medals. Three were for articles: “Mercedes Under Pressure” by Karl Ludvigsen; “Buying Your First Classic” by Bruce Adams; and “W154: Back on the Track” by Rich Taylor. The fourth silver medal was earned for the combination of editorial content, design, and production for the entire November-December 2009 issue of The Star (Gary Anderson, Editor).

Six bronze medals were awarded to The Star. Four were presented for written work: “Nearly 100 and Still Going Strong” by Brad Beultlich; “What the Heck Is It?” by Michael Kunz; and “Hamilton, McLaren Mercedes Triumphant” as well as the regular column “On the Track”, both by John Chuhran. In the category of Magazine Graphics (design and total production), the July-August 2009 issue of the The Star (Gary Anderson, Editor) was recognized.

The combination of editorial content, design, and production for the entire January-February 2009 issue of The Star (Jim Luikens, Editor) earned the final award. In accepting the award Jim was pleased to note that The Star had won a “Best Overall Issue” medal in each of the three years that he served as Editor. In closing Jim wanted to recognize the late Mary Hedberg for her important contributions to the magazine’s overall quality and success during her three years as Associate Editor.

Elaine C. Haessner, IAMA Executive Director, hosted the formal 2010 IAMA Ceremonies at the Automotive Hall of Fame in Dearborn, Michigan, the only institution that celebrates the people of the automobile industry. The IAMA ™ is administered, produced by, and is a property of The International Society for Vehicle Preservation, a non-profit 501 (c) (3) educational organization based in Tucson, Arizona. The IAMA accepts no sponsorship in order to maintain its journalistic integrity.

About the Mercedes-Benz Club of America

With its national headquarters in Colorado Springs, Colorado, MBCA counts nearly 20,000 members in North America and is the largest Mercedes-Benz enthusiast organization in the world. More than 80 local sections range from about 50 to 1,600 members. Regional and local section events include defensive driving and track driving schools, autocross and track competition, on-road rallies, concours-type car shows, and a wide variety of social events. Although the Mercedes-Benz Club of America is not an affiliate of Mercedes-Benz USA, the club does enjoy the unique position of being sanctioned by MBUSA. For more information, including a membership application, go to http://www.mbca.org or call 800-637-2360.

Press Release Contact Information: Lisa Juhl, Mercedes-Benz Club of America, Director of Marketing, 1907 Lelaray Street, Colorado Springs, CO 80909; Phone: (719) 633-6427

Post Author: Greg Magnus

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